Partnership with "A Avó Veio trabalhar"



Do you know A Avó Veio Trabalhar (translates into “The Grandma went to work”)?

It’s an intergenerational creative hub, where social and emotional bonds are knitted in the local community and where elderly people can just be themselves. It’s a unique project, that shares a lot of common values with Benamôr, such as authenticity, proximity, simplicity, caring for others and… a touch of irreverence!

As there’s a strong emotional connection between our brand, its consumers and their grandmas, we’re very proud to help our Grandmas to put into practice their art and talent and to share the incredible work they develop*. And because beauty is ageless… Watch out for the Grannies!

Find here this amazing project

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