Benamôr was founded in 1925 in Lisbon by a mysterious apothecary who created miraculous ointments in his laboratory at Campo Grande nº189.
His handmade Beauty Recipes were based on unique perfumes and natural ingredients grown under the sun of Portugal : lemon, rose, aloe Vera or almond oil.
Packed in adorable Art Deco tubes, it was an instant hit, and all Lisbon Belles were addicts, including Queen Amélie herself.
Benamôr gave birth to some of Portugal’s cult beauty recipes, such as Créme de Rosto, the miracle face cream –which rose extract gives woman an instant glow- and remains unchanged until now. Alantoíne handcream and Bronzaline were also amongst its most sought after creations.
Today, Benamôr is still one of Portugal’s most beloved beauty brands spreading its delicious beauty recipes around the world.
April 3, 1925
Creation of Benamôr & birth of our 1st formula, Créme de Rosto
July 5, 1926
Apothecaries at the Laboratory of Campo Grande, in Lisbon
July 5, 1927
Perfumaria “Benamôr” Rua Augusta 200, in Lisbon
July 5, 1930
Poudre de Riz Benamôr, the Ancestor of Foundations
July 5, 1931
Benamôr’s famous Toothpaste for gorgeous kisses and irresistible smiles
July 5, 1933
Eaux de Cologne Benamôr
July 5, 1934
Benamôr’s factory at Campo Grande establishes itself as the factory of Benamôr’s products
December 7, 1934
Petróleo, the very 1st anti hair-loss treatment in Portugal
July 5, 1935
Queen Amelie of Portugal gets us the stamp By appointment of the Royal House of Portugal
July 5, 1939
Bronzaline, Portugal’s 1st solar protection cream!
July 5, 1962
ROUGE Benamôr, 1st blush in Portugal
July 5, 1970
Alantoíne, miracle hand cream
November 13, 2017
Benamôr re-opens its own store in Lisbon and starts its international development